what is SEO and how does it work

 What is SEO

SEO stands for Search Engine Optimization; it's the practice of improving a website's content and structure to increase its visibility in organic (non-paid) search engine results. The goal of SEO is to attract more high-quality traffic by helping search engines understand and rank your content for relevant user searches. This involves technical improvements, content optimization, and building authority through links from other reputable sites. 

Key components of SEO:

On-Page SEO: 
Optimizing individual web pages and their content, including using relevant keywords in titles and headlines, and ensuring the content is high-quality and relevant to user searches. 

How does SEO work

SEO (Search Engine Optimization) works by optimizing your website's content and structure to make it more visible to search engines like Google and to rank higher in their organic (unpaid) search results for relevant user queries. It involves understanding how search engines "crawl" and "index" web pages, and then tailoring your site with relevant keywords, high-quality content, and backlinks to match what searchers are looking for, thereby driving more targeted traffic and improving your overall online presence.